Privacy Policy
Rufus · Your Stoic Teacher · Last updated: 12 September 2026
This policy explains what Rufus collects, why, and what control you have. It is written to be read, not to hide behind legal language.
Who we are
Rufus is operated by Rich-Jenn LLC. For any privacy question, contact support@rufusdaily.com.
The apps and the website
Rufus exists in two forms, and they handle information very differently. This distinction matters more than anything else on this page.
The iOS and Android apps collect nothing. They make no network requests of their own and there is no server to send anything to. Your goals, streak, evening reviews, saved cards and reminder times are written to your own device and never leave it. We cannot read them, recover them, or restore them if the device is lost.
The website and the daily email collect the information described below, because an email cannot be delivered without an address.
Everything in the next two sections applies to the website and daily email only.
What we collect (website and daily email)
| Information | Why we collect it |
|---|---|
| First name | To greet you on your daily card and in your email. |
| Email address (optional) | To send your daily card. Only if you provide it. |
| Country and time zone | To deliver your card at 6:00 in your local time and to adapt language. |
| Gender identity (optional) | To tailor the psychology note on your card. You may decline: "Prefer not to say" is always offered. |
| Age range | To tailor the reflection to your season of life. We collect a range, never a birth date. |
| Your goals and reasons for using the app | To personalise which reflections and guidance you receive. |
| Practice activity | Streaks, completed tasks and saved cards, so your progress persists. |
| Purchase status | To unlock Rufus Pro. Payments are processed by Google Play; we never see or store your card details. |
Where your information is stored
In the apps: your answers, streaks, saved cards and preferences are stored on the device itself and are never uploaded anywhere.
On the website: the same information is stored locally in your browser's storage. It is not uploaded to a server unless a feature you switch on requires it.
If you provide an email address for the daily card, that address and your time zone are stored on our email delivery provider so the message can be sent to you.
What we do not do
- We do not sell your personal information.
- We do not share it with advertisers or data brokers.
- We do not show advertising in the app.
- We do not track you across other apps or websites.
- We do not collect your precise location. Country and time zone only.
Who we share it with
Only the service providers required to run the app, and only what they need:
- Apple and Google: process subscription payments and tell us only whether a subscription is active. We never see or store your card details.
- Our email delivery provider: delivers the daily card email, for people who have asked for it.
- Our hosting provider: serves the website.
We may disclose information if required by law.
Health and wellness information
Rufus is a philosophy and reflection app. It is not a medical device, and it does not diagnose, treat or provide therapy. Anything you tell us about stress or a difficult season is used only to choose which reflection to show you. If you are struggling with your mental health, please speak to a qualified professional.
Children
Rufus is intended for adults and is not directed at children under 13. We do not knowingly collect information from children. If you believe a child has provided us information, contact us and we will delete it.
Your rights
You can, at any time:
- See everything we hold: in the apps, everything is on your device and nothing is held by us. On the website, the Profile tab shows every answer that shapes your cards.
- Delete everything: in the apps, deleting the app erases all of it immediately and permanently; you can also clear the app's data in your device settings. On the website, open the Profile tab and tap Delete everything. Full steps: rufusdaily.com/delete-data.
- Stop the emails: use the unsubscribe link in any daily email, or write to us.
- Request access, correction or deletion of anything held on our side, by writing to support@rufusdaily.com. We respond within 30 days.
If you are in the European Economic Area or the United Kingdom, you have rights under the GDPR including access, rectification, erasure, restriction, portability and objection. Our lawful basis is your consent, which you may withdraw at any time. If you are in California, you have rights under the CCPA including the right to know and delete; we do not sell personal information.
How long we keep it
Local device data stays until you delete it. Email addresses are kept until you unsubscribe or ask us to remove them, after which they are deleted within 30 days.
Security
The website is served over HTTPS and data in transit is encrypted. The apps transmit nothing of their own at all. No system is perfectly secure, but we keep the amount of personal information we hold deliberately small. In the apps, none of it leaves your device.
Changes to this policy
If we make a material change we will update the date above and, where the change is significant, notify you in the app.
Contact
support@rufusdaily.com
Rich-Jenn LLC